The continued popularity of e-commerce is good for business owners and shoppers alike. The accessibility it provides is incomparable against traditional retail. But it is this same level of access that has made competition with similar businesses tougher.
If you want to keep up, you have to understand how shoppers behave online. Find out the tricks they employ when they’re looking for deals and discounts. Once you start thinking like a shopper, you end up acquiring insights that are valuable in developing future strategies.
Popular Shopping Tricks Online
The digital platform e-commerce provides has only encouraged shoppers to get more creative in finding deals. They are learning how to game the system so they get the most out of their digital shopping spree. From Denver to Texas, local businesses are improving marketing strategies to keep up.
Explore the ways shoppers are making the most out of the e-commerce landscape. You might just discover new tricks that are helpful for your business.
They’re browsing and shopping incognito.
Savvy shoppers know that online stores track their browsing history. This allows businesses to advertise directly to their target audience. This also means discounts and rewards are often exclusive to new customers. Older customers are overcoming this obstacle by shopping incognito.
- Shoppers open a private window to browse and shop for deals and discounts.
- They clear their browsing history and cookies after every session.
- They have multiple email IDs which they use when signing up for “new customer” deals and discounts.
They’re installing browser extensions.
Savvy shoppers have always used coupons to get better deals on their purchases. This hasn’t changed as they move to the e-commerce landscape. Now, shoppers are using browser extensions to find coupons.
These extensions are readily available for download and installation. They are developed to scan for coupon codes in the digital marketplace. Some even automatically apply the codes before a shopper checks out of a store.
They’re abandoning their shopping carts.
Savvy shoppers know how to get good deals. This is something you should never underestimate. Otherwise, you run the risk of falling into common traps, like “shopping cart abandonment.” This is the trick shoppers employ when they want a deal.
Shoppers will fill their cart with the items they want to purchase. But, instead of completing the purchase, they will exit the site without buying anything. After a few days, they will receive a reminder of their pending sale with the additional perk of a discount or freebie.
They’re using cashback apps.
Savvy shoppers are always on the lookout for ways to maximize their savings. The emergence of cashback apps and websites allows them to do this. These let shoppers use popular online platforms and offer them exclusive coupons and discounts for their purchases.
Running an online business takes more than Google Ads and a strong social media presence. Adopting traditional strategizing techniques will help you make the most out of your e-commerce store. Find out how your shoppers are behaving online and see how you can use it to your advantage.