Why You Should Have a Mobile-Friendly Website

Person looking at hotel website on mobileSmartphones have now become almost like an extension of people’s hands. Most would not be even able to remember the longest time they did not check their mobile phones. More and more web users now do the majority of their browsing not on their computers but their hand-held devices.

And you, as a business wanting to reach out to your customers, therefore, should optimize your website for mobile viewing. That does not mean merely shrinking your site to fit the small screen of smartphones. You need to have a mobile-friendly website that delivers content (with less text, of course) really fast.

Experts on web design and development services share the major reasons you should optimize your business website for mobile use.

Most people now use mobile devices

Research shows that almost two-thirds of Americans own a smartphone. Meanwhile, around 87% of millennials bring their phones with them throughout the day. This is enough reason for you to invest in a mobile-friendly website. Because if you fail to do so, you will soon lose your customers to another business that utilizes its site for mobile viewing.

Mobile users have a different browsing pattern

Mobile users do not spend a lot of their time reading one page alone. Studies show that 40% of people browsing on their hand-held devices will not hesitate to leave a site if it takes over three seconds to load. Take note that the higher website traffic you have, the higher leads you will get and the more chances of selling your products or services.

Mobile users love to buy on their devices

Mobile users tend to buy more stuff using their smartphones instead of their desktop computers or laptops. Since information is easily accessible to them with just a few clicks on their phone, it is much easier for them to read product reviews and compare it with others, too.

You will make customers happy

Man smiling while using his smartphponeAnother reason it is best to build a website designed for mobile devices is the convenience that it brings to customers. Customers tend to return to a website and spread the word about it if they experienced a satisfactory service.

You get to build your reputation

Having a site dedicated to mobile devices can be beneficial to the reputation of your business, too. Customers know a good website when they see it. They will also remember the business that delivered an unsatisfactory service. Bear in mind that reputation plays a vital role in running any business. It is crucial to building your credibility and authority in whatever industry you are in. So, it is best to ensure that your customers will have an easy time browsing through your website.

These are the primary benefits of having a website designed to suit mobile devices. Make sure your website is responsive and loads fast on your customers’ smartphones. By doing so, you can be sure to build a strong online presence and boost brand awareness, which, in turn, will result in increased sales and revenues for your business.